Marketing Communications: A European Perspective. Patrick de Pelsmacker, Maggie Geuens, Joeri Van Den Bergh

by Patrick De Pelsmacker

A comprehensive overview of the cornerstones, techniques and applications of marketing communications in a European context. Chapter coverage includes all elements of the communications mix, including... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0273773224
• ISBN13: 9780273773221
• Release Date: January 2013
• Publisher: Pearson
• Length: 640 Pages