Marketing communication strategies for fashion brands and measurements of efficiency

by Karola Schwindt

Bachelor Thesis from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2,0, Niederrhein University of Applied Sciences M nchengladbach, language: English, abstract: To successfully communicate a fashion brand, not only the advertising message itself has to match with the relevant target group, but also the right media have to be used to address the target group. Communication that wants to...

• Format: Paperback
• Language: English
• ISBN: 3656858497
• ISBN13: 9783656858492
• Release Date: January 2015
• Publisher: Grin Verlag
• Length: 96 Pages
• Weight: 0.30 lbs.
• Dimensions: 0.2" x 5.8" x 8.3"