Marketing Communication Policies

by Margarete Seidenspinner, Fritz Unger, Rainer Busch

Book Overview

An overview.- The fundamental aspects of marketing communications.- The fundamental aspects of communications science.- Information behaviour and socialisation.- Analysing the communication situation.- The goals of communication policies.- Communication strategies.- Media planning in marketing communications.- Designing market communications.- Collaborating with agencies.- Specific issues in international marketing communications.

• Format: Paperback
• Language: English
• ISBN: 3642072143
• ISBN13: 9783642072147
• Release Date: October 2010
• Publisher: Springer
• Length: 260 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"