Marketing Communication, Corporate Image and Customer Retention

by Deogratias Bugandwa MunguAkonkwa, Josué Sivunavirwa, Rodrigue Kalere

This research aims to operationalize the concepts of marketing communication, corporate image and customer retention as organizational management and strategic marketing approaches in a competitive context in the insurance sector in the city of Goma. The main objective of this research is to understand the influence of the communication mix (communication policy) used by RAWSUR Goma on the engagement behaviors of their customers. It focused on the...

• Format: Paperback
• Language: English
• ISBN: 6205603519
• ISBN13: 9786205603512
• Release Date: January 2023
• Publisher: Our Knowledge Publishing
• Length: 100 Pages
• Weight: 0.35 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"