Marketing Channels

by Barry Berman

This book has a strategic emphasis that focuses on decision making in a changing environment. It presents the latest developments in channels management, including: electronic data interchange, relationship marketing, customer service, wholesaler contacts, parallel importing, legal areas, product recall, recycling, hub-and-spoke distribution, and slotting allowance.

• Format: Hardcover
• Language: English
• ISBN: 0471577480
• ISBN13: 9780471577485
• Release Date: October 1995
• Publisher: Wiley
• Length: 736 Pages
• Weight: 2.97 lbs.
• Dimensions: 1.3" x 7.8" x 9.6"