Marketing Channels and Supply Chain Networks in North America: A Historical Analysis

by Karen Hopkins, O. C. Ferrell, Robert D. Tamilia

This book provides a rare historical analysis on the development and importance of marketing channels to Supply Chain Management (SCM) in Northern America. In particular, the book looks at the period 1850 to the present, to understand the evolution, the trends and the current status. It aims to bring back this forgotten area of research, to the mainstream marketing thought process.
A general overview of developments in marketing channels will...

• Format: Paperback
• Language: English
• ISBN: 303044869X
• ISBN13: 9783030448691
• Release Date: April 2020
• Publisher: Springer
• Length: 67 Pages
• Weight: 0.26 lbs.
• Dimensions: 0.2" x 6.1" x 9.2"