Marketing Channels: A Relationship Management Approach

by David Strutton, Lou E. Pelton, James R. Lumpkin

Book Overview

This is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book.... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0072895128
• ISBN13: 9780072895124
• Release Date: August 2001
• Publisher: Irwin/McGraw-Hill
• Length: 514 Pages
• Weight: 2.40 lbs.
• Dimensions: 1.0" x 8.0" x 9.5"

Customer Reviews

some chapters in this book

can u send me the first seven chapters of this book , plz tell me how many chapters in this book .