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Hardcover Marketing Channels: A Relationship Management Approach Book

ISBN: 0072895128

ISBN13: 9780072895124

Marketing Channels: A Relationship Management Approach

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Format: Hardcover

Condition: Very Good

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Book Overview

This is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book.... This description may be from another edition of this product.

Customer Reviews

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some chapters in this book

can u send me the first seven chapters of this book , plz tell me how many chapters in this book .
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