Marketing Channel Strategy

by Robert W. Palmatier and Louis W. Stern

Book Overview

For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channel Strategy shows students how to design, develop, maintain... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0133357082
• ISBN13: 9780133357080
• Release Date: January 2014
• Publisher: Routledge
• Length: 466 Pages
• Weight: 1.76 lbs.
• Dimensions: 0.6" x 7.0" x 9.1"