Marketing Channel Strategy: An Omni-Channel Approach

by Louis W. Stern, Robert W Palmatier, Eugene Sivadas

Book Overview

Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly.

The omni-channel is different from the multi-channel. It recognizes not...

• Format: Paperback
• Language: English
• ISBN: 0367262096
• ISBN13: 9780367262099
• Release Date: July 2019
• Publisher: Routledge
• Length: 402 Pages
• Weight: 2.10 lbs.
• Dimensions: 0.8" x 8.0" x 9.8"