Marketing Channel Management: An Instructor's Manual

by Unknown and Russell W. McCalley

Marketing Channel Management: An Instructor's Manual has been designed to accompany the text Marketing Channel Management: People, Products, Programs, and Markets. Written by the author, this manual allows the teacher to incorporate the text fully into any course structure. An instructor may use this class-tested collection of questions and exercises to help students develop their understanding of the marketing channel and aid in the...

• Format: Paperback
• Language: English
• ISBN: 0275955478
• ISBN13: 9780275955472
• Release Date: August 1996
• Publisher: Praeger
• Length: 82 Pages
• Weight: 0.28 lbs.
• Dimensions: 0.2" x 6.1" x 9.2"