Marketing Channel Development and Management

by Russell W. McCalley

Managing the entire environment in which products are conceived, manufactured, transported, stored, marketed, sold, and consumed is the marketing channel orientation to marketing management. Marketing managers will not perform product development and manufacturing functions, but they must be a part of the planning that controls these functions in order to reflect the needs of the marketing channel. How to accomplish this important management task...

• Format: Hardcover
• Language: English
• ISBN: 0899307809
• ISBN13: 9780899307800
• Release Date: October 1992
• Publisher: Praeger
• Length: 300 Pages
• Weight: 1.27 lbs.
• Dimensions: 1.0" x 6.3" x 9.5"