Marketing Challenges: Cases and Exercises

by Christopher Lovelock and Charles B. Weinberg

Book Overview

"Marketing Challenges: Cases and Exercises" provides the instructor with a wide range of cases, including the best selection of international cases. These include all the elements and variables of the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0070387893
• ISBN13: 9780070387898
• Release Date: December 1989
• Publisher: McGraw-Hill Companies
• Length: 671 Pages