Marketing Campaigns [With *]

by Diane Canwell

How do you plan your marketing campaign? How do you handle promotions and pricing decisions? What is the right promotion for a specific product? All these questions are answered in Marketing Campaigns... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1861522452
• ISBN13: 9781861522450
• Release Date: November 1998
• Publisher: International Thomson Business Press
• Length: 162 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.6" x 7.4" x 9.7"