Marketing Campaign Development: What Marketing Executives Need to Know About Architecting Global Integrated Marketing Campaigns

by Mike Gospe

Book Overview

This book is a practical, pragmatic "how to" book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1600050778
• ISBN13: 9781600050770
• Release Date: February 2008
• Publisher: Happy about
• Length: 176 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.4" x 5.5" x 8.5"