Marketing by the Numbers: How to Measure and Improve the ROI of Any Campaign

by Leland Harden and Bob Heyman

With marketing budgets stretched tight, it's harder than ever to justify expenditures, and ensure that marketing dollars are spent in ways that get results. "Marketing by the Numbers" shows readers... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0814416209
• ISBN13: 9780814416204
• Release Date: January 2010
• Publisher: Amacom Books
• Length: 246 Pages
• Weight: 1.15 lbs.
• Dimensions: 9.3" x 1.0" x 6.3"