Marketing by Matrix: 100 Practical Ways to Improve Your Strategic and Tactical Marketing

by Malcolm McDonald

Organized in ten sections, using 100 matrices, Malcolm McDonald and John Leppard have created a book that will stimulate creativity, prompt ideas and new avenues of thought for practical decision... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0844234559
• ISBN13: 9780844234557
• Release Date: January 1859
• Publisher: NTC/Contemporary Publishing Company
• Length: 168 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.5" x 7.3" x 9.2"