Study Guide

by K. Douglas Hoffman

To accomplish your course goals, use this study guide to enhance your understanding of the text content and to be better prepared for quizzes and tests. This convenient manual helps you assimilate and master the information encountered in the text through the use of practice exercises and applications, comprehensive review tools, and additional helpful resources.

• Format: Paperback
• Language: English
• ISBN: 0030263417
• ISBN13: 9780030263415
• Release Date: August 1999
• Publisher: South-Western College Pub
• Weight: 2.00 lbs.
• Dimensions: 10.8" x 1.0" x 8.5"

Customer Reviews

The best of two worlds

This book combines the knowledge of excellent scholars of marketing in a clear and structured format which is accessible to undergraduates. In addition, the cases and other teaching materials provide excellent support.