Marketing Behavior and Executive Action

by Wroe Alderson

Book Overview

2009 reprint of the 1957 edition. Throughout his long and distinguished career in marketing and marketing research, Wroe Alderson never wavered from his belief that theory and practice go hand in... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0405111622
• ISBN13: 9780405111624
• Release Date: January 1978
• Publisher: Arno Press
• Length: 487 Pages