Marketing Basics for Designers: A Sourcebook of Strategies and Ideas

by Nancy Knoohuizen and Jane D. Martin

Book Overview

Business essentials and marketing strategies to help your firmsurvive and thrive . . .

As a design professional running your own small firm, you expect towear many hats--designer, office manager, project manager--all in aday's work. But strategic marketer? No one prepared you for that Marketing Basics for Designers is a long overdue resource fordesigners who need to become expert marketers fast. It providessolid practical advice on how to...

• Format: Hardcover
• Language: English
• ISBN: 0471118710
• ISBN13: 9780471118718
• Release Date: October 1995
• Publisher: Wiley
• Length: 272 Pages
• Weight: 1.60 lbs.
• Dimensions: 0.9" x 7.3" x 10.4"