Marketing Asian Places: Attracting Investment, Industry, and Tourism to Cities, States and Nations

by Philip Kotler and Irving Rein

As Asia enters a new era of fierce global competition for investment, people, and tourists, which places will be successful? Who will be the new Asian winners? The challenges and threats to Asian prosperity have never been greater as new opportunities arise and new threats mount at an increasingly faster rate. Nowhere in the world are the stakes for recreating development models more acute. And nowhere is the need for strategic place marketing greater...

• Format: Hardcover
• Language: English
• ISBN: 0471479136
• ISBN13: 9780471479130
• Release Date: December 2001
• Publisher: John Wiley & Sons
• Length: 443 Pages
• Weight: 1.76 lbs.
• Dimensions: 1.2" x 6.3" x 9.2"