Marketing Asian Places: Attracting Investment, Industry, and Tourism to Cities, States and Nations

by Philip Kotler and Irving Rein

As Asia enters a new era of fierce global competition for investment, people, and tourists, which places will be successful? Who will be the new Asian winners? The challenges and threats to Asian... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0471479136
• ISBN13: 9780471479130
• Release Date: December 2001
• Publisher: John Wiley & Sons
• Length: 443 Pages
• Weight: 1.76 lbs.
• Dimensions: 1.2" x 6.3" x 9.2"