Marketing Artificial Intelligence: Ai, Marketing, and the Future of Business

by Paul Roetzer and Mike Kaput

Book Overview

Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts. The truth is, AI possesses the power to change everything.
While AI-powered marketing technologies may never achieve the sci-fi vision of self-running, self-improving autonomous systems, a little bit of AI can go a long way toward...

• Format: Hardcover
• Language: English
• ISBN: 1637740794
• ISBN13: 9781637740798
• Release Date: June 2022
• Publisher: Matt Holt
• Length: 256 Pages
• Weight: 0.90 lbs.
• Dimensions: 1.1" x 5.9" x 9.0"