Marketing and Sustainability: Contradiction or the Path to Profitable Businesses and Sustainable Societies

by Anders Parment, Hugo Guyader, Pia Albinsson

In-depth, authoritative overview of sustainability issues and how sustainability is integrated into management and marketing theory and practices Marketing and Sustainability equips readers in the fields of management and marketing with an in-depth understanding of sustainability issues and how sustainability is integrated into business. Examples from across the globe are included on topics such as how businesses use services, sharing practices, and...

• Format: Hardcover
• Language: English
• ISBN: 1394273762
• ISBN13: 9781394273768
• Release Date: November 2024
• Publisher: Wiley
• Length: 288 Pages