Marketing and Social Media: A Guide for Libraries, Archives, and Museums

by Christie Koontz, Lorri Mon, Christie Koontz School of Information Florida State University

Book Overview

Marketing and Social Media: A Guide for Libraries, Archives, and Museums is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book is both an introductory textbook and a guide for working professionals who want to go beyond mere promotion to developing a planned and deliberately managed marketing campaign. Beginning with mission, goals, and objectives, readers will review the components...

• Format: Paperback
• Language: English
• ISBN: 081089081X
• ISBN13: 9780810890817
• Release Date: May 2014
• Publisher: Rowman & Littlefield Publishers
• Length: 310 Pages
• Weight: 1.05 lbs.
• Dimensions: 1.0" x 5.9" x 8.9"
• Age Range: 18 to 22 years
• Grade Range: Postsecondary