Marketing and Social Media: A Guide for Libraries, Archives, and Museums

by Christie Koontz and Lorri Mon

This updated new edition is a much- needed guide to marketing for libraries, archives, and museum professionals in the social media age. It is both an introductory textbook and a guide for working professionals who want to go beyond mere promotion to developing and deliberately managing a comprehensive marketing campaign.

• Format: Hardcover
• Language: English
• ISBN: 1538142945
• ISBN13: 9781538142943
• Release Date: December 2020
• Publisher: Globe Pequot Publishing Group Inc/Bloomsbury
• Length: 322 Pages
• Weight: 1.42 lbs.
• Dimensions: 0.9" x 6.0" x 9.0"
• Age Range: 18 years and up
• Grade Range: Postsecondary