Marketing and Selling the Travel Product

by Barry P. Resnick, James F. Burke, Barry Resnick

This comprehensive book offers readers a first view of the dynamic world of travel and tourism. Its unique approach covers the marketing cycle as well as dedicated chapters on such topics as consumer profiles, sales distribution network, service quality, and salesmanship. Close-ups of professionals working in the field, as well as marketing profiles of leading companies, provide meaningful real-world examples. Useful as a professional reference guide,...

• Format: Paperback
• Language: English
• ISBN: 0827376480
• ISBN13: 9780827376489
• Release Date: October 1999
• Publisher: Cengage Learning
• Length: 324 Pages
• Weight: 1.50 lbs.
• Dimensions: 0.6" x 8.4" x 10.9"