Marketing and Managing Tourism Destinations

by Alastair M. Morrison

Book Overview

Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure...

• Format: Paperback
• Language: English
• ISBN: 1032380691
• ISBN13: 9781032380698
• Release Date: July 2023
• Publisher: Routledge
• Length: 1022 Pages