Information Technology in Marketing

by John O'Connor; Eamonn Galvin, Eamon Galvin, John O'Connor

This is a comprehensive overview of the relationship between marketing and information technology using practical examples and case studies. This guide shows for both marketing and IT professionals... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0273626442
• ISBN13: 9780273626442
• Release Date: June 1997
• Publisher: Pitman Publishing
• Length: 304 Pages