Marketing and Entrepreneurship in Smes

by David Carson

Bringing together the disciplines of marketing and entrepreneurship and treating them as one, this book examines the fundamental characteristics of each discipline and focuses on their commonalities... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0131509705
• ISBN13: 9780131509702
• Release Date: June 2002
• Publisher: FT Prenticehall
• Length: 312 Pages
• Weight: 1.01 lbs.
• Dimensions: 0.6" x 6.9" x 9.3"