Marketing and Design Management

by Rachel Cooper and Margaret Bruce

This text looks at the interface between marketing and design management, with particular focus on product development and corporate communications. It considers such issues as the role of design on... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1861521731
• ISBN13: 9781861521736
• Release Date: June 1997
• Publisher: International Thomson Business Press
• Length: 260 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.5" x 6.2" x 9.2"