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Paperback Marketing Analytics: Statistical Tools for Marketing and Consumer Behavior Using SPSS Book

ISBN: 1032052198

ISBN13: 9781032052199

Marketing Analytics: Statistical Tools for Marketing and Consumer Behavior Using SPSS

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Format: Paperback

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Book Overview

Marketing Analytics provides guidelines in the application of statistics using IBM SPSS Statistics Software (SPSS) for students and professionals using quantitative methods in marketing and consumer behavior. With simple language and a practical, screenshot-led approach, the book presents 11 multivariate techniques and the steps required to perform analysis.

Each chapter contains a brief description of the technique, followed by the possible...

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