Marketing Analytics Practitioner's Guide, the - Volume 1: Brand and Consumer

by Ashok Charan

As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike.The four-volume compendium of MAPG provides an in-depth look at marketing management concepts and their practical applications, equipping readers...

• Format: Paperback
• Language: English
• ISBN: 9811274460
• ISBN13: 9789811274466
• Release Date: September 2023
• Publisher: World Scientific Publishing Company
• Length: 340 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"