Marketing Analytics: Data-Driven Techniques with Microsoft Excel

by Wayne L. Winston

Book Overview

Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows...

• Format: Paperback
• Language: English
• ISBN: 111837343X
• ISBN13: 9781118373439
• Release Date: January 2014
• Publisher: Wiley
• Length: 720 Pages
• Weight: 2.62 lbs.
• Dimensions: 1.3" x 7.4" x 9.3"