Marketing Analytics: Based on First Principles

by Robert W. Palmatier, J. Andrew Petersen, Frank Germann

Book Overview

All customers differ. All customers change. All competitors react. All resources are limited. Robert W. Palmatier's dynamic First Principles of Marketing framework provides the structure for this... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1352013193
• ISBN13: 9781352013191
• Release Date: May 2022
• Publisher: Bloomsbury Academic
• Length: 432 Pages
• Weight: 1.88 lbs.
• Dimensions: 9.7" x 0.8" x 6.8"