Marketing Alternative Investments: A Comprehensive Guide to Fundraising and Investor Relations for Private Equity and Hedge Funds

by Hemali Dassani and Nanda Kuppuswamy

Master the process of effectively marketing alternative investments--a critical but overlooked aspect of ensuring fund success

Investment funds with great performance and potential often fail for one simple reason--the enormous challenge for investor relations and fundraising professionals to raise the necessary capital to make the fund profitable.

The only book to tackle this critical issue, Marketing Alternative Investments...

• Format: Hardcover
• Language: English
• ISBN: 1264627645
• ISBN13: 9781264627646
• Release Date: September 2022
• Publisher: McGraw-Hill Companies
• Length: 288 Pages
• Weight: 1.15 lbs.
• Dimensions: 1.0" x 6.3" x 9.2"