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Hardcover Marketing Accountability: A New Metrics Model to Measure Marketing Effectiveness Book

ISBN: 1580624421

ISBN13: 9780749453862

Marketing Accountability: A New Metrics Model to Measure Marketing Effectiveness

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Format: Hardcover

Condition: Very Good

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Book Overview

No CEO or CFO wants to hear that their marketing investment was a gamble, and greater accountability for marketing expenditure is one of the biggest issues facing the marketing community today.... This description may be from another edition of this product.

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