Marketing the Best Deal in Town: Your Library

by Nancy Rossiter

This book covers basic marketing tenets and terminology, how to go about setting up a marketing plan, and contemporary topics such as branding and marketing to women. This book is illustrated throughout with successful strategies libraries are currently using to market their services. Skill-building exercises are included for students and practitioners and cases studies are incorporated for analyzing current library marketing issues.

Special...

• Format: Paperback
• Language: English
• ISBN: 1843343053
• ISBN13: 9781843343059
• Release Date: April 2008
• Publisher: Chandos Publishing
• Length: 218 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"