Marketing: A Critical Textbook

by Ming Lim, Gavin Jack, Michael Saren, et al.

Book Overview

With a focus on introducing the key concepts of critical and alternative marketing, this text brings the real-world challenges and considerations of marketing to students. Both productive and positive, the approach taken offers other ways of looking at, and solving, marketing ′problems′.

Using examples and case studies to illustrate and discuss major alternative and critical perspectives on the subject, it enables students...

• Format: Paperback
• Language: English
• ISBN: 1848608780
• ISBN13: 9781848608788
• Release Date: December 2010
• Publisher: Sage Publications Ltd
• Length: 256 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.6" x 6.7" x 9.4"