Marketing a Country: Promotion as a Tool for Attracting Foreign Investment

by Alvin G. Wint and Louis T. Wells

Revised Edition.The new competitive foreign investment environment has prompted analogies between competition among governments for foreign investment and competition among firms for market share.... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0821346598
• ISBN13: 9780821346594
• Release Date: April 2000
• Publisher: World Bank Publications
• Length: 189 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.5" x 6.0" x 8.9"