Marketing: A Complete Guide

by Malcolm McDonald, Martin Christopher, Malcolm Donald

Book Overview

Assuming no prior marketing knowledge, Marketing: A Complete Guide provides a concise yet comprehensive view of marketing within the context of business and society for anyone seeking a general... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 033399437X
• ISBN13: 9780333994375
• Release Date: July 2003
• Publisher: Palgrave
• Length: 584 Pages
• Weight: 1.91 lbs.
• Dimensions: 1.2" x 6.0" x 9.4"