Marketing: A Complete Guide in Pictures

by Malcolm McDonald and Peter Morris

Book Overview

Successful executives know that marketing as a process and an orientation is a necessity for understanding where to go and how to get there. It is not difficult to spot organizations that have not... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0750661984
• ISBN13: 9780750661980
• Release Date: September 2004
• Publisher: Butterworth-Heinemann
• Length: 160 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.4" x 6.3" x 9.2"