Marketing: A Complete Guide in Pictures

by Malcolm McDonald and Peter Morris

Book Overview

Successful executives know that marketing as a process and an orientation is a necessity for understanding where to go and how to get there. It is not difficult to spot organizations that have not adopted a marketing approach! So that managers and students can quickly grasp the key principles one of the world's leading marketing educators, Malcolm McDonald has teamed up with an expert cartoonist and educational designer, Peter Morris, to create this...

• Format: Paperback
• Language: English
• ISBN: 0750661984
• ISBN13: 9780750661980
• Release Date: September 2004
• Publisher: Butterworth-Heinemann
• Length: 160 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.4" x 6.3" x 9.2"