Marketing 6.0: The Future Is Immersive

by Iwan Setiawan, Philip Kotler, Hermawan Kartajaya

Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business

In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution...

• Format: Hardcover
• Language: English
• ISBN: 1119835216
• ISBN13: 9781119835219
• Release Date: December 2023
• Publisher: Wiley
• Length: 256 Pages
• Weight: 0.95 lbs.
• Dimensions: 1.0" x 6.1" x 9.1"