Marketing 5.0: Technology for Humanity

by Iwan Setiawan, Hermawan Kartajaya, Philip Kotler

Book Overview

Rediscover the fundamentals of marketing from the best in the business

In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.

In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers...

• Format: Hardcover
• Language: English
• ISBN: 1119668514
• ISBN13: 9781119668510
• Release Date: February 2021
• Publisher: Wiley
• Length: 224 Pages
• Weight: 0.95 lbs.
• Dimensions: 1.1" x 6.1" x 9.1"