Marketing 4.0: Moving from Traditional to Digital

by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

Book Overview

Marketing has changed forever--this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand--and they are surrounded...

• Format: Hardcover
• Language: English
• ISBN: 1119341205
• ISBN13: 9781119341208
• Release Date: December 2016
• Publisher: Wiley
• Length: 208 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.7" x 6.2" x 9.1"