Marketing, Twelfth Edition

by William M. Pride, O.C. Ferrell, Linda Ferrell

Book Overview

Gain an understanding of today's marketing principles with Pride/Ferrell's engaging MARKETING. Develop the knowledge and decision-making skills to succeed as in-depth coverage highlights fundamental... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0618192425
• ISBN13: 9780618192427
• Release Date: January 2002
• Publisher: Houghton Mifflin
• Length: 752 Pages