Marketing 2016

by William M. Pride, O.C. Ferrell, Linda Ferrell

Book Overview

Gain an understanding of today's marketing principles with Pride/Ferrell's engaging MARKETING. Develop the knowledge and decision-making skills to succeed as in-depth coverage highlights fundamental... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1285858344
• ISBN13: 9781285858340
• Release Date: January 2015
• Publisher: Cengage Learning
• Length: 720 Pages
• Weight: 3.17 lbs.
• Dimensions: 1.0" x 8.4" x 10.8"