Marketing 2014

by William M. Pride, O.C. Ferrell, Linda Ferrell

Book Overview

Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING 2014 combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. This popular, proven text and a full range of supplemental learning resources (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they'll need to succeed in today's...

• Format: Paperback
• Language: English
• ISBN: 1133939252
• ISBN13: 9781133939252
• Release Date: January 2013
• Publisher: Cengage Learning
• Length: 832 Pages
• Weight: 3.68 lbs.
• Dimensions: 1.1" x 8.4" x 10.7"