Marketing 2.0: Strategies for Closer Customer Relationships

By Jacob B. JensenDirk SchneiderGerald Corbae, et al.

The dynamic changes in the market and the competitive environment demand a reorientation of marketing strategies. Developing and cultivating direct customer relationships and building customer trust... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3642055516
• ISBN13: 9783642055515
• Release Date: December 2010
• Publisher: Springer
• Length: 154 Pages
• Weight: 0.51 lbs.
• Dimensions: 0.3" x 6.1" x 9.2"