Marketing- und Supply-Chain-Prozesse am Beispiel ZARA [German]

by Anne Wilmshofer and Anne Wilmshöfer

Studienarbeit aus dem Jahr 2010 im Fachbereich BWL - Allgemeines, Note: 1,7, Universit t Trier (Lehrstuhl f r Marketing und Handel), Sprache: Deutsch, Abstract: This paper focusses on the details of Marketing- and Supply-Chain-Processes of the global acting company Zara. Starting the examination a three-step-modell will be developed, which later is used as a basis for understanding the single processes. The results show, that Supply-Chain- and Marketing-Processes...

• Format: Paperback
• Language: German
• ISBN: 3640670345
• ISBN13: 9783640670345
• Release Date: July 2010
• Publisher: Grin Verlag
• Length: 44 Pages
• Weight: 0.15 lbs.
• Dimensions: 0.1" x 5.8" x 8.3"