Marketing & Finance: Working the Interface

by Michael Halliday and David Walters

A text for marketing students and practitioners on understanding how their strategies overlap with the financial objectives of the firm This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1864484268
• ISBN13: 9781864484267
• Release Date: January 1997
• Publisher: Allen & Unwin Academic
• Length: 304 Pages