Market Sensing Today

by Constantin Priporas, Melvin Prince, Constantinos-Vasilios Priporas

The concept and framework of market sensing was introduced by George Day more than 20 years ago into the strategic marketing literature - especially the philosophy of the market-driven organization.... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1606499769
• ISBN13: 9781606499764
• Release Date: September 2015
• Publisher: Business Expert Press
• Length: 172 Pages
• Weight: 0.62 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"